Strategies that grow brands.

REDefine Strategy

From product development to brand strategy, REDefine Strategy helps brands grow by examining data for inspiration, aligning products to needs, and building brands that motivate action.

Services

Research

We begin by assessing the gaps in understanding, determining the best sources for inspiration and insights, and knowing how to ask the right questions.

Product strategy

Whether starting from scratch or building on historic success, we focus on product design and development to address unmet needs that can change an industry.

Brand strategy

We connect you to your core audience, find a competitive distinction, and illuminate new ways for you to grow. Our brand strategies build the foundation for years to come.

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Overcoming stifled growth

This Fortune 100 global company launched a new sub-brand to expand services in an entirely new space, but research discovered the halo of the parent brand was overshadowing the sub-brand, creating confusion of the offering and limiting growth. Marketing was focused in the wrong place; they needed to capitalize on the existing value of the parent but focus comms on building true comprehension.
Rewriting rules of the category

In order to take on much larger competition, a local financial institution needed to develop a new credit card portfolio that would become a driver of growth. Research showed rewards aren’t enough, we needed to make the entire card experience more rewarding, eliminate the gotchas, and empower cardholders to set their own terms.
Enter a new category

This retailer wanted to expand offerings with a new ethical line of shoes to a subset of their Fashionista audience. These light green consumers weren’t looking for a deep environmental commitment, but wanted a “badge” that friends would notice, providing an opportunity for a premium line with environmentally-friendly materials and new designs.
Challenge market leaders

Leveraging a four-point strategy based on the United Theory of Acceptance & Use of Technology model, we were able to reset perceptions and address physical barriers to adoption with this highly loyal and immovable audience to increase market share for this crop seed against the most dominant player in weed control for over 40 years.