For more than 20 years, I’ve worked with brands across a variety of categories from finance and healthcare to tech and gaming, B2B and B2C, enterprise and startups, but they all share common needs for clarity, focus, and a spark to propel them on their way. I created REDefine Strategy to do just that by identifying the core challenge to be solved, distilling complicated concepts into actionable ideas, and connecting brands to their most valuable audience.